Tag: content marketing

  • How to Write a content that bring Traffic to your website

    Web content is a vital part of the website because it drives the buyer buying decision. Web content is slightly different from the essay and academic writing because it does not entirely depend on good grammar and sentence structure. It must include the information, adjectives, and words which engage the customer and persuade them to buy the product. For instance, in essay writing, the first part is the introduction of the project. On the contrary, web content sometimes only needed the description of your service at the start. There are certain tips and tricks for the persuasive content marketing which are as follows.

    [toc label=\’Writing a content that brings traffic\’]

    Tricks of writing Persuasive Web Content

    Web content must convey the message in an engaging manner. Moreover, it first describes the real need of the service which will be provided by your company. Customer buys those things which they want and be defining the problem you ignite the want and demand of the customer. For instance, if you are providing the content writing service then, first you told the customer that, professional content writing is a time-consuming process and, we are one who writes quality content for you in affordable rates. Below are the few techniques of writing a persuasive and user-friendly content.

    Your content must be problem Solving

    Write a content that should serves as a solution to the reader who is searching for the problem specific to the niche.

    Examples of different niches content strategy

    For example if you are a tax consultant then your website content must have articles like below:

    • How to become a filer in Pakistan as an individual salaried or business person.
    • How to get NTN (national tax number) for my company or business or individual.
    • How to file annual returns with FBR (FBR is Tax authority in Paksitan. it can be any tax authority in your country but her ei am specific to Paksitan).
    • How to get the audit of my firm or my company.

    The list goes on.You can write such articles on your website blog section. These articles will not only provide you information but the people will most probably ask for your services.This way your article will attract the reader and most probably will call you to hire your services.

    An SEO expert will be helpful to guide you properly to write articles and ranked on Search engines so when people search for such information,they may hire your services.Get Free consultation from us to get it done for you.

    Your content must be informative and educated without any exaggeration

    Your content should written in a way to help readers in their decision either to buy some product or service or at least guide them to select right service. Your content should serve the purpose of guiding in right direction. This will not only helpful to get quickly indexed on search engines but will also impress your readers to be helpful and the chances are their that they will prefer your services.

    The web readers have no enough time to stay on the page and read the complex content because he has many other options which are just few clicks away. In order to engage the customer, the content should be simple, valuable and describe your service first. If you are scrolling the newspaper then observes that the main agenda is always present at the top before further details and background. All that you do is to gain customer attention, and sometimes the customer is not much interested in the background information of your service. However, the need for recognition is a vital part of the content.

    Better to be self-explanatory

    Excellent web content should be self-explanatory. Furthermore, the title and first paragraph of the content reflects the whole story. The reader does not have enough time to read the lengthy content, and he may switch towards the other page. However, if he finds something interesting and valuable at the start then, the customer will stay on the page

    https://tariqwebs.com/content-that-bring-traffic-to-your-website/
    Content writing

    Focus on Quality rather than keyword stuffing

    Always write for the reader instead of focusing on a search engine. Google algorithms are now very smart and crawl the quality content. The reader always in search of something valuable which resolve their problem and the keyword stuffing and quantity focus content can’t help the customer. Keyword stuffing is a traditional SEO technique and no more useful nowadays due to change the trends and awareness of consumer. 

    Use Effective and Simple words

    Don’t go for the complex vocabulary and focus on the simple and engaging words which attract the customer. It is a misconception that difficult English can bring the attention of the reader. According to the research, only 16 percent of people are interested in the word to word reading of the content. Most of the reader just scan the web content, and difficult words are not the right technique to engage them. Moreover, read the mental state of the customer before producing a content. For instance, if the customer wants to avail the service of digital marketing and SEO, He is a search of a few familiar words such that, high traffic volume, affordable rates, number of leads, etc. Always used the words in accordance with the interest and liking of the customer.

    Always put the most important information on top

    Always put the most information on the top because the customer wants to read the important information first. Important information includes highlighting the customer need and providing the solution of the specific need and problem. If you observe the good content, then you always find the important information first instead of the history and background.

    Don’t miss out ‘call to action.’

    The reason for the content is to engage the customers and compel them to use a particular service. ‘Call to action’ is the part of the content which communicates the message to the customer that, we are the solution of your problem and this is the most vital part of the content. Customer scroll down the content to find out the solution to the problem and if it was not there, then the content is not worthwhile.

    Use Images to attract customer

    It is very difficult to engage the attention of the reader through the text. In this context, the use of relevant images is the best way to gain the attention of the user and make your content more interesting. Images should be relevant and according self-explanatory as well. You should your target audience and always look for optimized content. Your content should have the power to convert potential customers to regular customers. The visual impression makes the content more attractive and visible to the customer.

    End with an Engaging Conclusion with call to action

    If you blog is informative,engaging and interesting then your reader will read your blog to the end with a proper conclusion. In conclusion, you should summarize the main points and no need to introduce any new thought. IT should work as a\”take away\” for the reader with a focus on call to action. You can also add a thought provoking question like for the above content i should write below lines:

    Call to Action Examples

    Which one of these tips are you going to implement first? Let me know in the comments!

    Do you want to increase Your website ranking? Here are soem useful tips

               Professional content writing is an art, and it needs the knowledge, creativity and well understanding of the target audience. Writing for the web is a time taking process and professional services are available to write quality content for the customer. Our writing service is one of the best in the industry and got the team of highly skilled content professionals who got the ability to convert the prospect into leads. Moreover, all the services are provided at a low rate and according to the requirement and demand of the customer.

    Want to hire a Content writer for your business website? We can help you write engaging content for your targeted audience that can convert your visitors into customers.Our content marketing strategy can help rank your website on Search engines by using google recommended marketing tactics. Contact us for free consultation.

  • The concept of Digital Marketing in Pakistan

    Digital marketing is the big concept where SEO, SEM and social media are just few types.Following are some types of digital marketing that are vital for your overall success of business reach.

    Content Marketing

    Content marketing is the process of publicizing the product or service by sharing valuable, engaging, attractive and relevant content to the reader. It is the best way to create a long term relationship with the customer and convert the prospects into the loyal customers. Valuable content on websites, blogs, and other mediums can build up your business because the customer of the present era needs awareness before availing the service. An excellent content should cover, three major things. First of all, it should be well prepared and provide something valuable to the reader. Secondly, it should communicate the message to the audience. Although, the content is for marketing purpose, but it must have the ability to grab the attention of the reader through some engaging message. At last, the content developer should be passionate and focus on the quality. The keyword stuffing is no more the part of the good content.

    Persuasive Content Marketing

    Content marketing is a valuable way to publicize the message amongst the customers, but attractive and engaging marketing is not an as easy task. It needs the persuasive words and sentences which has the power to convert the prospects into the customers. It is a fact, most of the content writers think that good vocabulary and excellent grammar is good enough for content writing, but it is not true, an excellent content must have the ability to grab the attention of the customer through compelling words and images.

    Prevailing trend of Content Marketing in Pakistan

    The drastic change is observed in the last few years in the context of marketing strategies. Brands shifts towards this advertising technique due to a couple of reasons. Firstly, it conveys the message to the wide variety of audience in minimum time. Secondly, it is a less costly medium as compared to other traditional mediums of marketing. When the trend of online advertising emerges in Pakistan, the marketers go for the digital marketing techniques to persuade customers. The main purpose of the content is to give awareness to the customer about the problem and persuade the customers to avail the service through compelling content. In Pakistan, companies observe a 16 percent better response from the client, through the content marketing. Although, it is not a very much popular technique in local businesses due to the mindset of People, consider as, one of the most effective media of marketing at national and international level.

    The Mega marketing network is one of the best content writing services in Pakistan and provides the content solution to the businesses of Pakistan and all over the world.  It got the team of writers with the proven experience of content writing.  

    Search Engine Optimization

    Digital marketing is the advertisement of product or service using the internet, and it mainly focuses on social media, googles ad words and display advertising. Search engine optimization is the digital marketing technique which enhances the visibility of the website on the search engine.  Moreover, SEO includes all the technical and creative elements which increase the ranking of the website such that, the off-page content and on-page content. It involves the keyword search, link building and link sharing as well. The organic SEO is of the most popular SEO technique which includes an off-page content writing and link sharing which is usually free of cost. The particular technique is effective on long term basis because it is a slow process but bring a customer for the organization.

    The trend of SEO in Pakistan

    Search engine optimization marketing techniques adopted by the businesses of Pakistan in the last few years because of its effectiveness and cost savvy nature. It just needs creativity and consistency to publicize the website and raked it on top. Most of the businesses in Pakistan relying on the SEO techniques to publicize the services.  

    There are many digital marketing services working in Pakistan, and a digital marketing agency is one of them. It is an SEO Company of Pakistan with a revenue of $10 million. It mainly focuses on the quality of content and link building techniques.

    Social Media Marketing

    Social media marketing is the use of social media techniques to promote the product and service of the business. Social media is the best source of getting the attention of the audience. Nowadays, the use of social media such that Facebook and Twitter are part of daily life and it is the best opportunity for the businesses to grab customer.

    The rise of Social Media Marketing in Pakistan

    The world of advertising is entering in the new era, and the digitization takes the place of traditional methods of advertising. Digitization is the concept of publicizing the product and services on Facebook, twitter stumbles and plurk.  In Pakistan, the trend of technology is increasing day by day, and people shifted towards E-commerce. With the emergence of E-business, social media such as Facebook become the popular medium of advertising and businesses use display ads to promote the product and service on Facebook. However, the fake audience is still a big issue on social media and more specifically on Facebook. In the past few years, the social media technique gain more popularity amongst the youngsters. Moreover, businesses shift from television and broad coast advertising social media advertising. The statistics show that there were 35 million active social media users present in the country and most of them are Facebook users. It is an opportunity for the brands to grab the attention of the users.

    There is a number of the organization who provides the social media services, different organizations who want to publicize the brand on Facebook, Twitter, and Bee social; private ltd is one of the best social media advertising agencies of Pakistan and currently running the advertising campaigns of various businesses. According to them, the best social media advertising is the use of social media efforts for your own purpose. The audience is always there; you just have to grab their attention.

    Influencer Marketing

             Influencer marketing is the concept of marketing of product and services through the most popular individuals of the industry. Businesses ask the influencers to avail the service and use their products. The influencers use the product and share their views on social media sites, like Facebook, Twitter, etc. It is kind of celebrity endorsement, but it sometimes involves the views of the normal public as well.  

    The trend of influencer market in Pakistan

    The businesses of the local and national level use this technique, and it is somewhat effective as well. The brands of Pakistan select celebrities as a brand ambassador and use these marketing tactics. Everyone in this world has a role model, and the individual follows his lifestyle. The role model may be an actor, sportsmen or any influential political personality as well. Brands take advantage of famous celebrities and increase their sales through their positive comments and views about specific service. The trend of influencer marketing prevails in Pakistan and the industry it is considered as the most effective medium to covert the prospects into the customer through their role models. It involves a cost, but it is considered as the effective medium of marketing at global spectrum as well.

    WEBSITE ANALYTICS

                Website analytics involves the charts and graphs which depicts the conversion rate of the customer. Analysis of the activities is the major part of the businesses because it defines the business success and deficiencies. The high conversion rate of customer depicts that, marketing activities work well and according to the plan. However, low conversion highlighted the area of improvements.

    When it comes to the analysis Google analytics is the golden indicator, which shows the performance of the digital marketing campaigns. Firstly, the tool collects the data, process the data and convert it into the information, developing the key performance indicators and design an online marketing strategy to improve the deficiencies.

    Content writing is one of the major techniques of delivering the message, and our writing service provides the best content in affordable rates. The team of professional content developers guaranteed you quality and engaging content which grabs the attention of the customer.