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Tag: digital marketing

  • How Digital marketing can retain your customers as a Brand Loyalty?

    How Digital marketing can retain your customers as a Brand Loyalty?

    The trend of brand loyalty has been looming over small businesses stifling them and not letting them grow. When new small businesses realize that there are no place for them in the niche they have chosen it might be too late to recover the finances they have already put into the business. And to open a business you need to invest a lot of money and twice as much efforts. Too bad to see it all go away so fast.

    But what if you turn the term brand loyalty around and make it work for you? Yes, it is hard to find customers, when they first start using your product they are apprehensive, they don’t trust your brand yet, they don’t trust you. Keeping such clients interested and keeping them with you can be crucial to your business.

    If you work to ensure that your customers stay and become brand loyal to you, you have succeeded. You have created that trust with the customer and that means you as well as ensured that they stay with you forever. And don’t forget that gossip works better than advertising on social media. Your trusted customer likely has friends and family. And just like that, your business starts to grow like a tree. Slowly, but steadily, becoming stronger and stronger with every new trusted customer.

    Statistics & facts

    Studies by Bain & Company has come up with interesting statistics, which can peak your interest. 5% customer retention can lead to up to 95% increase in profits. Therefore, an old customer is much more valuable than a new customer is. And this is why customer retention should be your priority, rather than customer acquisition.

    Returning customers are more likely to:

    -tell the others about your product;

    -try new products and services you provide;

    -spend more money on your product;

    -overlook your shortcomings;

    -give you an outsider advice that can help you improve your product.

    Short or long term

    Most companies however still focus most of their efforts on customer acquisition. Customer acquisition can be measured in people. It is a short-term result and it will work for short-term businesses. But when you open a business you don’t do it order to disappear in a year. A customer retained can still have his impact on your business in 5-10 years. Children of retained customers grow up using your brand and they will not use any other brand either, as well as their children.

    Costs

    In general is costs 5 times more to attract a new customer than to retain an old one. It does show you where you should keep your focus and what you should prioritize. Now, it doesn’t mean that you shouldn’t attract new clients. But you should think what is more important for your business.

    There are various customer retention techniques and ways to lead a customer retention campaign. There are many ways to keep your customer engaged and interested.

    A customer saved is 10 customers gained. Remember this and hold on to your customers.

    Want to build your Brand Digitally for your business? Get Free consultation to Digitally build your brand loyalty.

     

  • Digital Marketing Scope in Pakistan for Entrepreneurs

    Digital marketing is an umbrella term which deals with all of your marketing endeavors which you perform online. It includes different digital channels, such as; Google Search, Social Media; which includes; (Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, Pinterest), Email and Websites to connect with their imminent and contemporary customers.

    Digital Marketing Scope in Pakistan

    The scope of digital marketing in Pakistan is not very high but it’s increasing day by day. The interest of Pakistani people in entrepreneurship is growing, so they are taking interest in learning digital marketing as well, which will be helpful in the growth of Pakistan’s economy. The younger generation of Pakistan is more into entrepreneurship and to make it successful, they need to learn a few components or tips for digital marketing which are necessary for favorable results, which are as follows:

    1. Set social media goals and objectives.
    2. Decide your platform.
    3. Know your audience.
    4. Use right content to target your audience.
    5. Be relevant and precise.
    6. Respond the complaints on social media with empathy.
    7. Never compromise on quality.
    8. Find inspiration in other brands.

    How Content Marketing can help boost your Business?

    There is a famous expression that, “Content is King”. A powerful content is a key to the successful digital marketing of any brand. It is really tough to create a content which is creative and clever in nature for the promotion of a brand but it is well worth the effort at the same time. Around 70-80%of the people research online about a business before making a final decision to purchase from them and people these days follow a dogma that, “If a company cannot be found on Google, probably it doesn’t exist”. The consumers, who search online for different brands, also inquire online and expect a response within one hour. Same is the case while submitting a complaint on social media, they want an acknowledgement that the brand has listened to them and making every effort to resolve their issue, and the consumers who actually get a positive response are likely to recommend the brand to others in future.

    Social Media as a boost for Entrepreneurs and Businesses

    A huge amount of social media activity is being done on mobile devices, so it is necessary that your social media marketing is compatible with mobile devices to achieve a meaningful user experience. To draw the attention of audience in a positive number, a brand can introduce captivating offers, sales or deals on its items for promotion.

    As a business owner, you need to build online reputation of your company, which you can achieve by being careful and keeping patience. A good reputation of a company can make people trust your brand and it will eventually lead your business to the heights of success. Besides building your online reputation, it is equally necessary to maintain it and for that purpose you need to take serious measurements. Once you’ve started social media marketing, you need to stay in touch with your customers all the time by responding them promptly for their queries.

    Using content for business promotion is called content marketing and those brands that have learned to do it properly, are heading towards success.For Pakistani Businesses there is a gap in content which you an fill and convert to your success.

    About Author:

    My name is Hina Wahid. I’m a Freelance article content writer who can meet all your writing needs. I can create custom content, including assignments, articles and blog posts.