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Tag: SEO Pakistan

  • Best 5 SEO Blogs for beginners

    SEO is one of the critical part of the digital marketing of your business. If you are a newbie or a start up business then it\’s very important to get know how of the SEO so you can implement it for your business. After taking these SEO courses you will be able to get organic traffic and improved skills that will bring long term success to your business. It\’s a good idea to keep up with reputable SEO sources to get conversions and leads for your business. Here are a few of our go-to blogs:

    1. Search Engine Journal: As one of the most popular SEO blogs, Search engine Journal (SEJ) gives you the latest search news, guides, webinars, and how-to guides in SEO. They also give SEO guidelines for different industries in real estate, product niches and
    2. Search Engine Land: Search Engine Land also provides how-to guides as well as the latest developments in the industry. You can learn and implement SEO strategies to boost your website across the search engines specific to your business keywrds.
    3. The Keyword: Google’s blog is the place for all of Google’s news and updates 
    4. Backlinko: Brian Dean breaks down complex topics into actionable tips so anyone can learn SEO and apply it to their site
    5. Semrush: The Semrush SEO blog keeps you up-to-date with the latest SEO news, industry developments, and strategy tricks for SEO, PPC, and SEM specific to different niches.

    Can I Learn SEO on My Own without any technical expertise? 

    Absolutely.

    There are many free and low-cost online courses in SEO.

    Most are in-depth, written by experts, and offer some form of recognition or certification at the end: 

    Final Thoughts 

    Learning about SEO doesn’t need to be an anxiety-inducing process. It can also be enjoyable to learn the ins and outs of how search engines view your content.

    Helping customers find exactly what they’re looking for on your site can be a rewarding experience. 

  • SEO vs Paid Search Advertising: Which is the Best Investment?

    Do you often compare ‘SEO’ vs ‘PPC’ to learn which option is better for your business?

    It can come off as a tricky question for you all. We do not want to give off an expression that one might be better than the other.

    However, there has always been a conflict between deciding which option is better when it comes to brands tacking their digital marketing. However, the only way to find out is by weighing which option will provide benefit to our goal.

    For this purpose, we have come up with a few points that might help you to make a better choice. Now, you can make the best investments in terms of your company’s unique objectives.

    What does search engine optimization (SEO) do?

    Search engine optimization is the process of increasing your website\’s and webpage’s visibility in search engine organic results. This way, when you search your website, it will pop up in search engines such as Google and Firefox, etc.

    It helps when you are trying to get your websites to rank higher and your brand to take up more space on search engine’s result pages. This is done by optimizing your web content to please search engine algorithms that determine the quality of your sites.

    For example, you search ‘SEO companies in Pakistan’ and the list of the results pops down on your google page. You can find different links to the website easily.

    Benefits of search engine optimization (SEO)

    • It requires less maintenance
    • Long-term costs are lower
    • Produces consistent and sustainable traffic
    • Helps the brand to build credibility and trust
    • Larger potential reach
    • Long-term ROI is higher

    Drawbacks of search engine optimization (SEO) 

    • SEO Takes long time to produce results.
    • Not effective for time-sensitive content
    • Analytics are provided vaguely
    • Allows limited performance control

    What does paid search do?

    The word ‘Paid search’ speaks for itself. It is a process where you pay money to improve the visibility of your website on search engines. Apart from paid search, it is also known as PPC advertising or pay-per-click ads.

    The main idea here is to have the sponsored ads appear at the top of the search engine results page. This tactic is fulfilled using keywords.

    For example, you search ‘Nestle’ on google, and at the very top of search results, you will be able to see ‘Ads’ mentioned next to the websites. Those are paid searches.

    For our convenience, many browsers like Google, Facebook, and Amazon, etc. enables pay-per-click (PPC) advertising options.

    Furthermore, if you are worried about the cost then worry not. It’s simple! Costs are usually incurred when the results are clicked or viewed by a large number of people. It is also referred to as CPC (cost-per-click) and CPM (cost-per-thousand).

    Benefits of paid search

    • Delivers outcomes quickly
    • Efficient for time-sensitive content
    • Gives you control over your performance
    • Gives in-depth analyses
    • Short term ROI is higher

    Drawbacks of paid search

    • Short term is pricey
    • Can require extra maintenance
    • Requires a bigger budget
    • Becomes less effective with time

    The main difference between SEO and paid search ads

    The significant differences between search engine optimization (SEO) and paid search ads are following:

    1. Placement cost
    2. Key performance indicators
    3. Latest states of CTR

    SEO vs Paid search: Placement cost

    If we talk about the main differences between the SEO and Paid search that can affect the results of the search engine’s results generated upon the queries of the users, then the cost of the placement might be called the bigger one.

    As we know that Paid search consists of a direct cost and that has to be applied in the businesses to get their ads to appear on the results of search engines by using the algorithm of CCP and CPM. That can cause the cost of paid search to get higher in no time. 

    Although the results against the paid search are quicker you have to pay an amount that may go beyond your budget.

    On the other hand, SEO has no such cost. Although search engines provide free placement in organic results and you can get the long term and consistent results through SEO but as everything comes with a cost, you have to invest some of the amounts in it as well to get the online content and to maintain it.

    SEO vs Paid search: Key Performance Indicators

    In terms of analyzing and implementing strategies on keywords of content to get it prominent in the eyes of Google, we can use the two best Key performance indicators (KPIs) for both SEO and PPC that are:

    • CTR (Click Through Rate)
    • CVR (Conversion Rate)

    CTR (Click Through Rate)

    Clicks / Impressions = CTR

    It is calculated when the number of clicks that your ad has received is divided by the number of times your ad is shown.

    CVR (Conversion Rate)

    CVR or Conversion Rate is the term called after how many people have seen your ad, clicked on it, and then converted it into some specified action.

    It is calculated when the number of conversions is divided by the number of impressions and then multiplying the total by 100.

    SEO vs Paid search: Latest States of CTR

    The latest data suggests that the first spot of top results provided by Google Search Engines has a CTR of average 31.7%. Whereas the Paid ads on Google have an average CTR of 5% and their average CVR is 3.75%.

    What is the best strategy for your business goals?

    As explained in the article, we have mentioned all the pros and cons of both Search Engine Strategies; SEO and Paid Search. Although both strategies are great to follow and each of them has its own shining points but still it is up to the users to think and make a choice about which strategy suits their business best.

    Here is the list of popular brands we have created to further help you to determine which of the strategy you should be better off implementing

    Goal: Instant Results

    Paid search

    The fastest and immediate way to generate results is definitely PPC. When you search for something on your browser, it is quick to give you a list of options according to your needs. To be frank, it is quite annoying when other websites get in your way while searching. This is where paid search saves you and your time.

    On the other hand, SEO can take a while, but it comes with positive results. But again, PPC is a quicker approach.

    As a result, if you are looking for a short-term solution to advertise your services, then paid search is the way to go.

    For instance, there is a sale on sapphire’s summer collection. Your ad is both time-sensitive and seasonal. Under these circumstances, PPC advertising is the best option.

    Goal:  Exposure

    SEO

    In terms of getting more reliable and potential reach, SEO has the edge over PPC.

    With the help of little additional effort and costing SEO strategy will allow your website to rank on multiple sites of search engines against multiple types of search queries

    Goal:  Audience Targeting

    Paid Search

    PPC marketing strategy has the vastest and comprehensive way of targeting your specific audience. It can reach the selected audience in such an effective way that you can go into more niches and that can help the visibility of the business quite well as compared to using SEO.

    By investing in PPC advertising you can make sure that your ad is reaching the right audience. By keeping in mind the genre of your business, you can select your traffic through the right categories such as age, place, gender, interests, likes, and dislikes, location, income, device, language and much more.

    Goal: Credibility

    SEO

    EAT (Expertise, Authoritativeness, and Trustworthiness). Search engines emphasize these three terms a lot. A business approved by search engines promises the credibility of the advertised business to the audience. That’s why Google has offered a number of algorithms to follow in order to maintain the trust and credibility of the provided content. The greater the content, the higher is the rank of the business approved by Google. Low-quality content, plagiarism, misleading and incorrect information can lead to low rank in search engines and can affect the rank of the business as Google penalizes such sites providing lame content.

    Goal:  Budget

    SEO

    Right SEO has a long-term impact on search engine results. As compared to PPC marketing, you don’t need to invest a large amount to give your traffic a boost. Just follow the Google algorithms to write your content and with just a little effort and cost, you can get the desired results.

    Goal:  Effort

    SEO

    You must be familiar with Google AdWords and Bing Ads for being the most popular PPC advertising tools. For your convenience, it is very simple to use as it requires less time and effort. All it requires is configuring audience parameters.

    In comparison to PPC ads, SEO is a long-term process. You can configure SEO initials during the website development time. The only issue here is the change in the algorithm. Therefore, you must update and maintain it frequently. 

    Goal: competition

    SEO and PPC ads

    We know today’s marketplace is full of competition. Everyone seems to be in a competition to win. However, in terms of SEO and Paid search, we are not sure what our competitors must be doing. In this case, it is better to stay ahead rather than finding of our competitor’s business. 

    Brands these days have different approaches to their customers while using both SEO and paid ads. Therefore, to improve your skills you can learn the following steps:

    • Use SEO to attract new customers to your website or webpage. Once they visit your website, you can use PPC to sell your goods. This is a very clever approach yet effective.
    • You can use the keywords from PPC campaigns that attract customers. Later, use those keywords as hashtags and titles in your SEO.
    • Since you are using both SEO and PPC, you can use them both for your advantage. For instance, since PPC provides instant analytics, you can use the details and further apply them to your SEO strategy.

    Conclusion: Both options are equally good

    The question remains: which option is better? SEO or paid search?

    The answer to this is both SEO and Paid search are equally great. When it comes to the benefit factor, SEO and Paid search can benefit you in different ways.

    Furthermore, you should learn you can benefit your brand and business in different ways using both approaches. Now, you would not want to bury yourself in a burden, would you? For this reason, take baby steps.

    You can apply your strategy by listing your goals the way you like. From there, you can work your way through top to bottom until you have reached your intended goal.

    Lastly, if you are a very competitive person then you should use both SEO and paid search to make maximum benefit of your business.

    John C. Maxwell was right when he said teamwork makes the dream work! Hence, go for both SEO and paid search.

  • What is SEARCH ENGINE OPTIMIZATION Concept in Pakistan?

    Sеаrсh Enginе Oрtimizаtiоn is the рrосеѕѕ of optimizing a website оr a wеb раgе tо inсrеаѕе itѕ viѕibilitу оr ranking оn a search еnginеѕ result раgе (аlѕо knоwn as SERP\’ѕ). The viѕibilitу оr rаnking iѕ inсrеаѕеd in thе search еnginеѕ natural rеѕultѕ оr organic results, hеnсе thе term Orgаniс SEO. Search Engine Optimization оr SEO follows hоw search engines wоrk with actual ѕеаrсh tеrmѕ аlѕо known аѕ keywords that are рut intо thе ѕеаrсh bоxеѕ аnd hоw thе results are portrayed. Depending on a сliеntѕ rеԛuirеmеntѕ SEO саn bе offered аѕ a ѕераrаtе ѕеrviсе оr аѕ a раrt of a complete оn-linе mаrkеting ѕtrаtеgу.

    Thе рrimаrу objective оf implementing SEO tо a соmраnу\’ѕ wеbѕitе is tо drivе tаrgеtеd traffic tо it. Eуе trасking ѕtudiеѕ hаvе shown that ѕеаrсhеrѕ scan a ѕеаrсh result frоm tор to bоttоm аnd lеft tо right, looking fоr rеlеvаnt results. Thеrеfоrе, if уоur ѕitе iѕ near the tор of оrgаniс liѕtingѕ rankings (оrgаniс liѕtingѕ rеfеr tо the wеb rеѕultѕ that are liѕtеd оn thе lеft hand ѕidе of the SERP), it will mоѕt likely inсrеаѕеѕ the numbеr оf ѕеаrсhеrѕ whо will viѕit уоur site.

    A successful оnlinе mаrkеting саmраign mау usually involve SEO, but it also consists of the uѕе оf раid аdvеrtiѕing оn ѕеаrсh engines, building high ԛuаlitу wеbѕitеѕ tо еngаgе and persuade site viѕitоrѕ tаkе action еithеr through еnԛuiriеѕ or оnlinе sales, ѕеtting uр аnаlуtiс programs to аllоw site оwnеrѕ tо measure thеir ѕuссеѕѕеѕ and imрrоving a ѕitе\’ѕ соnvеrѕiоn rаtе.

    Whаt iѕ On Pаgе Optimization?

    On Pаgе Oрtimizаtiоn аѕ the рhrаѕе ѕuggеѕtѕ iѕ the аdjuѕtmеnt оf the wеbѕitе or thе wеbраgе to optimize it in thе bеѕt роѕѕiblе wау to mаkе it еаѕilу ассеѕѕiblе bу ѕеаrсh еnginеѕ fоr раrtiсulаr kеуwоrdѕ оr ѕеаrсh terms withоut аnу hindrаnсе аnd to rеmоvе аnу parameter thаt mау рrеvеnt a ѕеаrсh еnginе frоm ignоring that wеbѕitе or wеbраgе. This iѕ асhiеvеd by optimization оf соntеnt, HTML аnd оthеr соding as реr the buѕinеѕѕ related keywords оf the wеbѕitе or wеbраgе to bе орtimizеd so that ѕеаrсh bоtѕ find it relevant tо thе ѕеаrсh tеrmѕ еntеrеd bу a viѕitоr. Sо nо matter whаt you do, search еnginе optimization аnd оn-linе mаrkеting ѕtrаtеgу as a whоlе will nоt give уоu thе dеѕirеd rеѕultѕ if уоur wеbѕitе or wеbраgе аrе nоt соrrесtlу optimized аѕ реr the ѕеаrсh еnginе guidеlinеѕ. In аll оn-раgе optimization hаѕ tо do еvеrуthing rеlаtеd tо уоur website dirесtlу.

    What is Off Pаgе Optimization?

    Off раgе орtimizаtiоn iѕ thе exact орроѕitе of оn раgе optimization. This рrосеѕѕ is related tо all thе tаѕkѕ done outside оf уоur wеbѕitе and орtimizаtiоn оf еxtеrnаl аѕресtѕ thаt effect thе factors оf hоw уоur website iѕ fоund оn thе intеrnеt. This involves of рlасing уоur wеbѕitе information on external sources so thаt they mаkе your website ассеѕѕiblе frоm vаriоuѕ locations on thе internet. Bу рlасing your wеbѕitе оn reliable аnd relevant resources on thе internet your website gаinѕ popularity and mаkеѕ it fоr ѕеаrсh еnginеѕ to еаѕilу rеlаtе tо уоur wеbѕitе fоr rеlеvаnt ѕеаrсh tеrmѕ аnd hence рlасе уоu highеr оn ѕеаrсh engine rаnkingѕ Thеrе аrе several ways of рutting уоur wеbѕitе оn the internet:

    • Link Building
    • Dirесtоrу Submiѕѕiоn
    • Article Writing
    • Article Submiѕѕiоn
    • Prеѕѕ Rеlеаѕеѕ
    • Blоgging

    Thе above are nоt аll but ѕоmе vеrу important wауѕ tо place your wеbѕitе on the intеrnеt and nееd tо be done with great care as thеу саn make or break your wеbѕitеѕ popularity. Search еnginе аlgоrithmѕ аrе рrеttу ѕmаrt thеѕе dауѕ tо dеfinе if thе resources displaying соntеnt is rеlеvаnt tо thе search tеrmѕ аnd if thеу are tо give relevance in terms of ѕеаrсh results.

     

  • How SEO can Help Pakistani Businesses to Compete Globally

    Search engine optimization is one of the best and long term way to help your business compete Globally.Every business locally first strive to get their website ranked for some specific keywords which is a critical for your online survival of your business.

    SEO Services in Pakistan are mostly done by newbies and non professionals who mostly give you fake promises to get your website on top of the search engine. Genuine SEO professionals can help you guide you in the right direction by asking few questions specific to your business Goals.Always ask counter questions and hire them when you are 100% satisfied.

    For example, appearing on the Google home page can be a deciding factor in a business that thrives or fails. Your post, article or product with a link to any other page of the Google search results that is not the first is the same as not being positioned at all. Potential customers search the internet for necessary information about services, products or information, being on the site and at the right time can become a very valuable business opportunity.

    SEO allows working with schemes such as White hat that consists of correct techniques, guidelines suggested by search engines to rank a website, or Black hat this technique seems to be tempting for those cases where you want to capitalize quickly since it does not include recommended guidelines, with repetitive information, however its execution could be penalized. The end, as far as possible, can be translated into capitalizing on the visibility of our brand or service as the first option in search engines with greater user access.

    SEO Off-Page refers to the variables that Google visualizes, which are not necessarily under our power, but it is related to other sites such as social networks, blogs and particular user information. SEO is increasingly important for companies and is that the Internet has already become the first channel that consumers go when they want to locate a company. Important search engines like Google or Yahoo are the most used means to search for companies. In this environment it is not wrong to say that \”if a company is not on the Internet, it does not exist\”. But the marketing companies have learned that being on the Internet is much more than having a website or having a presence on social networks. Being on the Internet is synonymous with the potential customers of a company can find it through a simple search in an Internet search engine.

    Precisely for this reason it is essential that for a business to be visible to its target audience, it appears among the first results thrown by the main search engines and is that users do not usually go beyond the first three pages of results. Therefore, any company that wants to improve its online marketing must also improve its SEO positioning to ensure that it is found by its potential customers.