It’s been a long time since eCommerce entrepreneurs have stopped disputing what is more important – content marketing or SEO. Both strategies are crucial for online business success as they go hand in hand. Working together, SEO and content marketing will bring you to the top of search engine ranking.
If content is king, then SEO is the head of the government. The texts on your site should be not only informative, useful and relevant – they should be optimized for search engines as well. Maybe you’ve written a brilliant article answering the Ultimate Question of Life, the Universe, and Everything… but what’s the use if Google doesn’t show it to users? Our case study will tell you how to write SEO friendly articles to be noticed by search engines.
SEO Result, Increase Visitors 65%
A couple of weeks ago, we strongly recommended that you add a blog to your website and spend a significant amount of your energy on developing it.
But simply creating a blog is not enough.
Even the regular blog posting is not enough either.
You need to blog so as to kill three birds with one stone:
- Answer the user’s request (better than competitors do)
- Get into Google’s top by means of SEO
- Bring convertible traffic to your site
Ideas for SEO content writing
Brainstorming and internet surfing are the most popular ways to find the ideas for our articles.
Here we can work in two directions:
- We can start with a specific keyword and come up with a theme for it
- We can take some idea and select the SEO keyword for it
In our SEO content marketing strategy, we use both methods. Most importantly, do not put the carriage before the horse and do not write an article before the keyword is selected for it. There is nothing worse than trying to stuff the key into the already written article, especially if it does not fit there much.
How we write search engine optimized content
Blog posts headlines: H1 and SEO title
We generate one or two headlines for each article. They can be equal, but we prefer make them diverse as they are designed for different audiences.
- SEO title tag is what will be shown in the Google SERP. We make it as laconic as possible (not longer than 72 or even 60 characters). The keyword should be in the beginning of the sentence.
- Heading tag H1 is what your blog readers will see. H1 can be more creative than title; anyway, it also should contain the keyword.
H1 – How To Start Online Store Without Inventory: Let’s Compare The Options!
Title – How to Start Online Store Without Inventory: 5 Options to Compare
This is not a very good example as the keyword is very long and takes the biggest part of the headline. If the keyword is shorter, title and H1 can differ more.
SEO Meta description
The next important step is writing meta description. Meta description is what users will see in the SERP under the title. Description length is about 150 characters, but sometimes it can be longer.
Usually, we include the keyword in the description, though it is optional. Check how your competitors handle it. In a couple of sentences, this description should explain what the article is about, what problem it solves, and why the users need to read it.
The length of meta tags is easy to control with Yoast SEO WordPress plugin.
Sometimes Google can ignore your description and show some part of the text with keywords instead. In this case, we recommend to rewrite the description to make it more relevant for the search engine.
We have written the following description: “Want to become an eCommerce entrepreneur and wonder how to start online store without inventory? Check out 5 different ways to run an online business without stock.”