Year 2022 will be a game changer for your business especially after the Facebook transformation to meta world. Facebook as a social media platform is going to bring a revolution in Metaverse. YouTube also made few changes in their platform and now have launched “Shorts” videos of few seconds just like TikTok to capture the market. There are also speculations that Twitter, Google and Some other social media platforms are also working to revamp their social media strategies. It’s very important to keep an eye on those changes and revamp your business Social media Marketing strategies accordingly.
Here are the top 3 social media trends for 2022:
- Mobile traffic
We are witnessing an unprecedented migration from the desktop to the mobile phone. When Facebook started making efforts to transition to mobile in 2012, it looked like a white elephant but they are now reaping the benefits. If the prediction of eMarketer is anything to go by, at least 59% of all internet traffic in the US will be from mobile phones.
If you are developing a website then test its user experience from different android and iPhone mobile sets. If it takes more than 3 seconds to open a website then you must work on it to speedup the website opening.
- Social networking
As absurd as it might sound, we often discuss social media without paying attention to social messaging. But we need to rethink this especially since millennials, who are heavy consumers of social media, use it mainly for messaging. Today, messaging apps like Facebook Messenger, WhatsApp, WeChat, and Viber now have more subscribers than the big social networks like Twitter, Facebook, Instagram and LinkedIn
- Fake News
Another interesting trend is the increasing popularity of fake news. Just the other day, it a story was doing rounds on social media that popular gospel musician Don Moen was dead. This fake story spread like wildfire across the globe that Don Moen had no choice but to do a live video to dispel it. Fake news is a really dangerous social media trend especially since more people are turning to the internet as their source of news as opposed to watching TV or reading Newspapers.
So there you have it – 3 trends that will shape the social media landscape in 2018 and beyond.If you want to excel in your business then adapt to the ethical ways of social media trends to boost your business in Pakistan.